Inaccurate Subscriber Data ...

Status: Closed · Asked by Raymond St Clair on · 0 views

Raymond St Clair — Question ·
Take a look the attached image!

Please explain why "Total Delivered" says "0" when "Opened" says "1"

How can someone have 1 opened when according to whats on the screen they have had 0 emails delivered!

Screenshot 2026-07-20 at 04.49.37.png
Pabbly Support — Reply ·

Hello,

As explained in our previous response, this is happening because your custom delivery server does not currently have the required Delivered/Bounce/Spam Complaint webhooks configured.

In the absence of the Delivered webhook, Pabbly does not receive the actual delivery status from your SMTP server. In such cases, if an email is opened, Pabbly can detect the open event and may consider the email as delivered, while the Total Delivered count may still remain at 0.

To ensure the statistics are updated accurately, please configure the required Delivered, Bounce, and Spam Complaint webhooks on your custom delivery server. Once configured, Pabbly will receive the actual delivery status from your server and the reporting should be more accurate.

Thanks & Regards,
Anushka Sahu
Customer Support Associate
🌐 Pabbly.com

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