Is possible Record Offline Conversions in Google Ads Without GCLID?

Hi everyone,

I’m currently using GoHighLevel as my CRM, and I have an automation set up to move opportunities to different stages (e.g., "Won"). Previously, we used the GCLID (Google Click Identifier) to track and upload offline conversions to Google Ads whenever an opportunity reached the "Won" stage.

However, due to some issues, our CRM no longer captures the GCLID, which has disrupted this process. Now, I’m exploring if it’s possible to achieve the same outcome—recording offline conversions in Google Ads—using Pabbly Connect, but without relying on the GCLID.

Specifically, my questions are:

1. Can Pabbly Connect integrate with Google Ads to upload offline conversions without the GCLID?
2. If yes, what alternative identifiers or methods (e.g., customer data like email or phone number) could be used to match these conversions with ad clicks?
3. Has anyone successfully implemented a similar workflow, or are there any best practices for achieving this?

Thank you!

Hi @Servando,

You can try using 'Send Offline Conversion with Email' or 'Send Offline Conversion with Phone Number' action events. You won't be required to enter the GCLID in any of these action events.